Be Group SEO for Array Hospitality

Enhancing Array Hospitality’s Search Engine Visibility

We successfully transformed the Arai Hospitality website from having limited digital visibility into a competitive platform ranking prominently on Google search results.

This case study demonstrates how our Search Engine Optimization (SEO) services delivered measurable and impactful results for a company specializing in hospitality and property operations within the Saudi market.

About the Client

Array Hospitality is a leading Saudi company specializing in property management and operations. Its services include:

Hotels
Serviced apartments
Resorts
Furnished apartments
Co-working spaces

Array is committed to delivering high-quality hospitality experiences that accommodate diverse lifestyles and meet the needs of both domestic and international travelers, making it one of the Kingdom’s most distinguished hospitality brands in terms of variety and excellence.

The Challenge

When our collaboration with Be Digital Solutions began in February 2025, the Array website had virtually no organic visibility on search engines.

There was no published content, and the website’s technical structure was not optimized for Google indexing. As a result, the brand had almost no presence in search results despite the high quality of its projects and services.

The Objective

The primary goals of the campaign were:

Building a strong and sustainable digital presence in search engine results
Targeting both broad and niche keywords related to hospitality and property operations
Driving high-quality organic traffic and converting visitors into real customers
Improving user experience while enhancing page and content indexing

The Strategy

Our team implemented a comprehensive SEO strategy that combined technical analysis, content development, and continuous optimization. This included:

Conducting a full technical SEO audit of the website
Performing in-depth keyword research related to the hospitality and real estate sectors in Saudi Arabia
Running detailed competitor analysis to uncover ranking opportunities, identify content gaps, and target untapped keywords for faster and smarter growth
Developing a strategic content plan covering the client’s core services
Writing and publishing SEO-optimized articles aligned with user search intent
Applying on-page SEO improvements to titles, meta descriptions, URLs, and page structure
Integrating Google Tag Manager and Google Analytics for accurate performance tracking
Monitoring indexing and search performance through Google Search Console
Building high-quality backlinks from trusted sources to strengthen domain authority and improve rankings

Execution Phases

Technical Website Optimization:
We resolved all indexing issues, configured tracking and analytics tools, and refined the overall website structure to ensure it was fully search engine friendly.

Custom Content Production:
We published high-quality content targeting users searching for serviced apartments, residential compounds, and luxury accommodation options in Riyadh.

Continuous On-Page Optimization:
We enhanced article structure, optimized internal linking, and strategically strengthened key pages to improve rankings for target keywords.

Ongoing Monitoring & Optimization:
Performance was reviewed regularly through Google reports and analytics, with strategies continuously adjusted based on results and evolving user behavior.

Results

In less than five months, the campaign delivered strong and measurable results:

98 keywords ranked on the first page of Google
A large number of the client’s core service keywords reached the top 3 search positions, directly increasing visibility and attracting highly targeted traffic from users searching for hospitality and property management solutions in Riyadh
Achieved 151,000+ search impressions
Generated 192 qualified leads through phone calls and WhatsApp inquiries from potential customers interested in the services

Next Steps

Next Steps

Our partnership with Arai Hospitality continues to expand this success through:

Ongoing production of high-quality, highly targeted content
Targeting more competitive keywords in the hospitality and property management sectors
Implementing agile SEO strategies based on market and competitor insights
Enhancing user experience to improve engagement and increase conversion rates
Continuing strategic marketing consultation to sustain long-term growth and stronger results

ARRAY

Enhancing Array Hospitality’s Search Engine Visibility

About the Client

The Challenge

The Objective

The Strategy

Execution Phases

Results

Next Steps

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