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Emtelak

Emtelak

Digital Marketing Campaign for Emtelak Real Estate

Be Digital Solutions successfully executed an effective digital marketing campaign for Emtelak, a real estate brokerage company. The campaign targeted audiences interested in both residential and commercial properties, focusing on Meta platforms—particularly Instagram. It combined engagement and awareness campaigns with lead generation strategies, serving as a real-world example of successful digital marketing in the highly competitive real estate sector.

Client Background

Emtelak is a real estate brokerage firm offering a diverse range of residential and commercial projects. The company aims to reach potential buyers and investors in the Saudi real estate market. With increasing competition, Emtelak sought to strengthen its digital presence and attract more qualified leads efficiently.

 
 

The Challenge

Marketing administrative real estate is highly challenging due to higher costs and the difficulty of accurately targeting the right audience. In addition, the real estate market is saturated with advertisements, making it essential to stand out through smart and compelling messaging to capture attention and drive conversions.

The Objective

The primary goal of the campaign was to generate the highest possible number of qualified leads at the most efficient cost. At the same time, the campaign aimed to strengthen brand awareness and prepare the audience for purchase decisions, especially in the administrative real estate segment, which requires a stronger persuasive approach.

The Strategy

The Be Digital Solutions team developed a comprehensive, multi-stage marketing strategy designed to precisely target the right audience:

  • Awareness and engagement campaigns were launched first to build momentum, increase visibility, and establish trust
  • These were followed by direct lead generation campaigns to capture high-intent customer data
  • Ad creatives were carefully tailored to match the behavioral differences between residential and administrative audiences, ensuring higher relevance and stronger engagement

Execution Phases

The campaign was implemented through four main stages:

Market & Audience Analysis:
We conducted in-depth research to identify the most relevant audience segments, with a special focus on administrative real estate, which is more complex in terms of targeting and cost efficiency.

Content & Ad Creation:
We developed carefully tailored ad creatives for each audience type, highlighting the unique value propositions of each project and ensuring strong relevance and engagement.

Campaign Launch:
Ads were launched on Instagram using advanced targeting techniques. The campaigns were structured in phases, starting with engagement-focused ads to build interaction, followed by optimized lead generation campaigns.

Ongoing Monitoring & Optimization:
Performance was continuously tracked, and campaigns were regularly optimized to ensure the best possible results within the allocated budget.

Results

Within just 154 days, the campaign delivered outstanding performance results:

  • 2,000,000 ad impressions
  • 572,545 video views
  • 342,422 engagements with the content
  • 846 residential leads
  • 293 administrative leads (despite the complexity of targeting this segment)
  • Average cost per lead: SAR 60 — a highly competitive figure, especially in real estate campaigns

Next Steps

Be Digital Solutions continues to develop Emtilak’s marketing strategy by expanding targeting reach, improving lead quality, and supporting future campaigns with more personalized and impactful content. The goal is to ensure Emtilak remains a leading real estate brokerage in the Saudi market.

Emtilak

UI Design for the Website

For Emtilak’s website, we developed a modern, premium, and conversion-focused UI design that reflects the company’s strong presence in the real estate market while enhancing user experience and engagement.

Emtilak

Key UI Design Highlights:

Modern & Premium Visual Identity

We created a sophisticated visual identity using elegant layouts, high-quality imagery, and a refined color palette that reflects luxury real estate and professionalism.

Smooth User Experience

The website structure was designed to ensure seamless navigation between property listings, services, investment opportunities, and contact sections.

Strong Trust Elements

We highlighted company credibility through showcasing projects, achievements, and clear service offerings to build trust with potential clients and investors.

Mobile-First Optimization

The UI was fully optimized for mobile devices, ensuring fast loading speed, smooth browsing, and an intuitive experience across all screen sizes.

Conversion-Driven Design

Strategically placed call-to-action elements such as Explore Properties, Request Consultation, and Contact Forms were integrated to maximize lead generation.

Organized Property Presentation

We structured real estate listings into clear, easy-to-navigate sections, helping users quickly discover suitable properties and investment opportunities.

Emtilak

Final Result

The final UI design positions Emtilak as a modern, trustworthy, and premium real estate brand, delivering a seamless digital experience that enhances user engagement, builds client confidence, and increases property inquiries and conversions.

Emtilak

Social Media Design

For Emtilak’s Social Media Pages, we developed a modern, premium, and visually engaging social media design that reflects the company’s real estate identity while enhancing user interaction and brand presence.

Emtilak

Key Social Media Design Highlights:

Modern & Premium Visual Identity

We created a sophisticated visual style using elegant layouts, high-quality imagery, and a refined color palette that reflects luxury real estate and modern living.

Content Clarity & Structure

Posts were designed to present property details, offers, and updates in a clear and organized format, making it easy for users to quickly understand the content.

Engagement-Focused Design

We developed content formats that encourage interaction, including property showcases, promotional posts, and call-to-action visuals to boost engagement.

Strong Trust Elements

We incorporated elements that highlight credibility such as project visuals, company messaging, and clear service presentation to build confidence with potential clients.

Organized Content Categories

Content was structured into clear categories such as property listings, investment opportunities, and company updates to maintain a consistent and professional feed.

Emtilak

Final Result

The final social media design positions Emtilak as a modern and trustworthy real estate brand, delivering visually appealing content that enhances brand awareness, increases engagement, and drives more property inquiries and conversions.

Emtilak
Emtilak
Emtilak

What we did?

When a real estate leader needed a digital edge, BE Group delivered the full spectrum!

We partnered with Emtelak to build a website that reflects their authority and ambition in the real estate sector. Also, we brought their social media presence to life with strategic, insight-driven content. The goal was clear: translate their market leadership into a powerful digital identity.

The Process

We began by mapping the brand’s DNA into a digital framework.

As a result, the website was designed with a seamless user journey in mind, showcasing Emtelak’s services, properties, and values in a modern yet intuitive manner. Our designer and developer teams created a responsive, multilingual platform that aligned with the high expectations of their audience.

On social media, we shifted from broadcasting to connection. Through platform-specific content strategies, we positioned Emtelak as not just a service provider but a market voice. We built storytelling around trust, opportunity, and vision aligned with Saudi Arabia’s Vision 2030 and targeted at both local and international audiences. This wasn’t just content, it was a strategy crafted to elevate Emtelak’s authority while capturing qualified attention.

The Impact

“Emtilak went from digital silence to strategic presence”:

The website became a dynamic lead-generation channel, offering a smooth experience for both clients and partners. Meanwhile, engagement across social platforms surged, with real conversations forming around the brand
By merging real estate excellence with digital precision, BE Group helped Emtelak step into the spotlight with the credibility and reach their brand deserves.