Be Group Emtelak Digital Marketing Campaign

Digital Marketing Campaign for Emtelak Real Estate

Be Digital Solutions successfully executed an effective digital marketing campaign for Emtelak, a real estate brokerage company. The campaign targeted audiences interested in both residential and commercial properties, focusing on Meta platforms—particularly Instagram. It combined engagement and awareness campaigns with lead generation strategies, serving as a real-world example of successful digital marketing in the highly competitive real estate sector.

Client Background

Emtelak is a real estate brokerage firm offering a diverse range of residential and commercial projects. The company aims to reach potential buyers and investors in the Saudi real estate market. With increasing competition, Emtelak sought to strengthen its digital presence and attract more qualified leads efficiently.

The Challenge

Marketing administrative real estate is highly challenging due to higher costs and the difficulty of accurately targeting the right audience. In addition, the real estate market is saturated with advertisements, making it essential to stand out through smart and compelling messaging to capture attention and drive conversions.

The Objective

The primary goal of the campaign was to generate the highest possible number of qualified leads at the most efficient cost. At the same time, the campaign aimed to strengthen brand awareness and prepare the audience for purchase decisions, especially in the administrative real estate segment, which requires a stronger persuasive approach.

The Strategy

The Be Digital Solutions team developed a comprehensive, multi-stage marketing strategy designed to precisely target the right audience:

Awareness and engagement campaigns were launched first to build momentum, increase visibility, and establish trust
These were followed by direct lead generation campaigns to capture high-intent customer data
Ad creatives were carefully tailored to match the behavioral differences between residential and administrative audiences, ensuring higher relevance and stronger engagement

Execution Phases

The campaign was implemented through four main stages:

Market & Audience Analysis:
We conducted in-depth research to identify the most relevant audience segments, with a special focus on administrative real estate, which is more complex in terms of targeting and cost efficiency.

Content & Ad Creation:
We developed carefully tailored ad creatives for each audience type, highlighting the unique value propositions of each project and ensuring strong relevance and engagement.

Campaign Launch:
Ads were launched on Instagram using advanced targeting techniques. The campaigns were structured in phases, starting with engagement-focused ads to build interaction, followed by optimized lead generation campaigns.

Ongoing Monitoring & Optimization:
Performance was continuously tracked, and campaigns were regularly optimized to ensure the best possible results within the allocated budget.

Results

Within just 154 days, the campaign delivered outstanding performance results:

2,000,000 ad impressions
572,545 video views
342,422 engagements with the content
846 residential leads
293 administrative leads (despite the complexity of targeting this segment)
Average cost per lead: SAR 60 — a highly competitive figure, especially in real estate campaigns

Next Steps

Be Digital Solutions continues to develop Emtilak’s marketing strategy by expanding targeting reach, improving lead quality, and supporting future campaigns with more personalized and impactful content. The goal is to ensure Emtilak remains a leading real estate brokerage in the Saudi market.

Emtelak

Digital Marketing Campaign for Emtelak Real Estate

Client Background

The Challenge

The Objective

The Strategy

Execution Phases

Results

Next Steps

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