Be Group Google Ads Case Study for First Projects Real Estate

Google Ads Campaign for First Projects

Be Digital Solutions successfully executed an effective Google Ads campaign for First Projects, a Saudi real estate development company offering a diverse range of residential and administrative projects. The campaign focused on delivering measurable results by driving high-quality clicks and real conversions, which helped increase return on investment and enhance sales opportunities in a highly competitive real estate market.

Client Background

First Projects is a real estate development company specializing in the execution and marketing of residential and commercial projects within Saudi Arabia. With strong ambitions to expand its customer base and strengthen its digital presence, the company required a performance-driven Google Ads strategy capable of generating real, measurable business outcomes within a controlled budget.

The Challenge

Marketing real estate projects—especially commercial and administrative ones—requires precise targeting and strong advertising messaging. The main challenge was to efficiently allocate the budget between residential and administrative campaigns while ensuring maximum performance and achieving strong conversion rates in a highly competitive market.

The Objective

The primary goal was to generate as many conversions as possible across both residential and administrative projects, while maintaining a low cost-per-click (CPC) and ensuring a clear return on investment from the Google Ads campaign.

The Strategy

The Be Digital Solutions team implemented a fully integrated Google Ads strategy that included:

Segmenting campaigns into residential and administrative projects to ensure precise audience targeting for each category
Optimizing keywords and ad copies to match user intent and increase click-through rates
Designing conversion-focused landing pages that directly connect users to the most relevant project
Continuously monitoring performance and optimizing campaigns throughout the execution period to maximize efficiency and results

Execution Phases

The campaign was implemented through a structured, data-driven process to ensure optimal performance:

Research & Analysis:
We began by analyzing the market and relevant keywords related to both residential and administrative real estate, while identifying the search behavior of each target audience segment.

Campaign Structuring:
Separate campaigns were created for each project type (residential / administrative), with ad groups carefully organized and tightly aligned with specific keyword sets.

Ad Copy & Landing Page Development:
We developed compelling, high-performing ad copies paired with conversion-focused landing pages designed to encourage engagement and simplify the user journey toward conversion.

Campaign Launch & Monitoring:
The campaigns were launched with a well-structured budget allocation for each ad group, while performance was monitored daily to refine negative keywords and optimize bidding strategies.

Continuous Optimization:
Based on ongoing analysis, ads were continuously refined—adjusting messaging, improving targeting, and enhancing overall performance to achieve the best possible results at the lowest cost.

Results

With a total campaign budget of SAR 22,500, the following results were achieved:

18,000 ad clicks
Average Cost Per Click (CPC): SAR 1.2
Total conversions: 761 qualified actions
Cost per conversion (CPA): SAR 29.5
Click-Through Rate (CTR): 13% — an excellent rate reflecting strong targeting and compelling ad creatives
Conversion Rate: 4% — demonstrating the effectiveness of the landing pages and the clarity of the offer

Next Steps

Based on these strong results, Be Digital Solutions continues to enhance and optimize the advertising strategy for Al-Masharie Al-Oula. The focus moving forward includes improving targeting for administrative campaigns, scaling residential campaign reach, and leveraging user and customer data to further optimize future performance and increase conversion rates.

First Projects

Google Ads Campaign for First Projects

Client Background

The Challenge

The Objective

The Strategy

Execution Phases

Results

Next Steps

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